Rural Chinese children as consumers: consumption experience and information sourcing

Rural Chinese Children as Consumers: Consumption Experience and Information Sourcing

Self-Consumption, Gifting, and Chinese Wine Consumers

Chins is the world largest red grape wine consuming country. Using data from a recent survey conducted in three diverse cities in China, this study examines Chinese consumers’ expenditure and preferences for wine for both self-consumption and gifting. Results indicate that in addition to price, Chinese consumers looked for other wine attributes such as brand and color but there are significant ...

Chinese Trader Perceptions on Sourcing and Consumption of Endangered Seafood

Growing trade networks through globalization have expanded governance of local environments to encompass multiple scales. The governing role of market actors, such as traders and consumers in importing countries, has been recognized and embraced for sustainable seafood sourcing and trade. The perceptions that affect the conduct of these actors are a potential influence on governance of distal e...

Brand culture and consumption: Chinese consumers and the foreign brands

China approaches a new phase of its economic development, during which foreign brands are not any more in the same position towards Chinese consumers. The consumers' attitudes towards the international brand have long been the subject of numerous studies in the western countries. Yet they are not sufficiently studied on Chinese consumers even if they may assume greater importance. Until now, th...

Children as consumers: advertising and marketing.

Marketing and advertising support the U.S. economy by promoting the sale of goods and services to consumers, both adults and children. Sandra Calvert addresses product marketing to children and shows that although marketers have targeted children for decades, two recent trends have increased their interest in child consumers. First, both the discretionary income of children and their power to i...